ABOUT · AJAII MAHAJAN

Beyond the Résumé

A little about the person behind the work.

01 · The introduction

The Person Behind the Work

I have spent much of my life exploring ideas, building things, solving problems and occasionally finding myself in situations I could never have anticipated.

Looking back, there has been no single profession, industry or discipline that defines my journey. Technology, business, entrepreneurship, government, education, wellness and human development have all been part of it. Some transitions were deliberate. Others emerged from circumstances, opportunities or simply the curiosity to discover what lay beyond the familiar.

What has remained remarkably consistent is my interest in understanding how things work, why they sometimes don’t, and what might be possible if we looked at them differently.

I enjoy the process of taking something that is ambiguous, fragmented or seemingly complicated and discovering the underlying structure. Sometimes that leads to a business, a programme or a framework. Sometimes it leads to a conversation, a piece of writing or an entirely new question.

Over the years, my attention has increasingly turned towards the people behind the systems, organisations and ventures we create. What enables us to exercise judgement, solve unfamiliar problems, adapt to change, sustain ourselves and influence the world around us?

These questions now sit at the centre of my work in capability development. But they are also a continuation of interests that have accompanied me throughout my professional life.

I remain, above all, curious about what comes next.

02 · The journey

Four Decades. Many Worlds.

My professional journey has taken me through environments that, at first glance, have little in common.

I have worked with technology companies, government departments, large public programmes, commercial enterprises, entrepreneurial ventures and educational institutions. I have been involved in developing products, building businesses, designing complex systems, managing operations, creating organisations and exploring new approaches to learning and human development.

Along the way, I have had the opportunity to work with organisations including Crompton Greaves, Microsoft, the World Bank, GIZ and Smart Chip (now IDEMIA), among others. Each association brought exposure to different environments, challenges and ways of working, contributing to a perspective that extends beyond any single industry or discipline.

Each environment brought its own challenges, expectations and ways of thinking. Moving between them required learning unfamiliar domains, understanding different stakeholders and discovering how to make things work under circumstances that were rarely ideal.

Some of the most valuable lessons came not from the projects that proceeded according to plan, but from those where assumptions proved inadequate, competing interests had to be reconciled, or the problem itself turned out to be different from what everyone initially believed.

Over time, I began to recognise a recurring pattern in my work. Whatever the domain, I was often drawn towards situations that required making sense of complexity, connecting seemingly unrelated elements, exercising judgement and translating possibilities into workable structures.

The experience also changed my understanding of expertise. Knowing a great deal about one subject is valuable. But so is the ability to enter an unfamiliar situation, ask useful questions, recognise patterns and bring different perspectives together.

That breadth of experience has gradually shaped my present work. What began largely with technology, systems and ventures has evolved into a deeper interest in the human capabilities that make those endeavours possible.

The worlds have changed. The curiosity has remained.

03 · The creations

Things I’ve Built

I seem to have developed a habit of building things.

Some began as business ideas. Others emerged from an interesting problem, an unfamiliar technology, an opportunity to bring people together, or simply the thought that something ought to exist but didn’t.

They haven’t always belonged to the same world. Over the years, I’ve found myself building computers, companies, digital platforms, cultural initiatives, agricultural facilities, wellness products, books and frameworks. Some were commercial ventures. Others were experiments, communities or ideas that I wanted to see come alive.

Not all succeeded. Not all were intended to become businesses. And not everything survived long enough to become particularly significant. But each represented an attempt to turn a possibility into something tangible.

Building with Technology

One of my earliest independent creations was a multimedia computer in 1995–96. At a time when multimedia capabilities were still relatively new to personal computing, I assembled machines with specialised sound cards, graphics cards, processors and other components, intended for music and multimedia enthusiasts. We even sold a few.

Eventually, established companies such as HCL and Compaq entered the market with their own multimedia computers. They had the brands, capital and distribution that I didn’t. It was an early encounter with the difference between creating a product and having the resources to build a sustainable business around it.

Years later, through CREX Media and Events Pvt. Ltd., a company I established, I continued experimenting with digital platforms and solutions, including a social news platform. Technology was often the starting point, but increasingly, what interested me was what it could enable people to do.

Building Ventures, Communities & Experiences

In 2006, I launched ArtisansWorld, an initiative to create an online marketplace for rural art and craft. We developed online galleries and payment capabilities at a time when internet-based commerce in India was still finding its feet. We ran it for about two years before recognising that the market wasn’t quite ready for what we had imagined.

Jamboree was created as a platform for amateur musicians to perform, share their music and connect with audiences. More than 20 years and 200 sessions later, it continues to bring musicians and music lovers together.

Friday Night Show brought together people with an interest in world cinema, creating opportunities to watch, discuss and appreciate films. Writers Rendezvous sought to give short stories and poetry from writers across the country a wider audience.

An exploration into controlled-environment agriculture led to the establishment of a polyhouse cultivation facility and nearly three years of hands-on involvement in organic farming.

My interest in holistic wellbeing led to another substantial body of work, exploring wellbeing across eight interconnected dimensions. This included Holistic Wellness Assessment Tools, dashboards, structured programmes, online courses and other resources intended to help individuals understand and strengthen their overall wellbeing.

Building Knowledge & Capability

In more recent years, the things I’ve built have increasingly taken the form of ideas, frameworks, books and learning experiences.

Parallel Ventures began as an exploration of the entrepreneurial journey and gradually developed into an extensive body of intellectual property, including books, frameworks, tools and resources for founders and institutions.

Prime|XA Foundation represents a further evolution of that work, with Founder Capability Development at its centre. It brings together the knowledge, methodologies and experiences developed over the years into a more deliberate effort to strengthen the capabilities people need to build ventures and navigate uncertainty.

Looking back, I find it difficult to place all these creations within a single category. What connects them is perhaps the pleasure of beginning with a possibility and giving it form.

Some worked. Some didn’t. Some lasted. Others served their purpose and disappeared. But I suspect I’ll always be building something.

04 · Selected work

Selected Experiences

My perspective has been shaped by nearly four decades across technology, business, government, consulting, entrepreneurship, wellness and human capability.

The examples below are not an inventory of that work. They are selected glimpses of very different problem environments: large public systems, commercial operations, emerging technologies, social programmes, entrepreneurship and people-centred work. The breadth matters because difficult problems rarely stay within one discipline.

Transport

  • Driving Licence Automation – Gujarat, Goa and others
  • Transport Department Automation – Madhya Pradesh, Sikkim, Jharkhand and others
  • Excess Fare Train Ticketing – Mumbai

Defence

  • Defence Canteens Automation – 4,000+ locations across India
  • Dockyard Security & Time Management – Vizag
  • Defence Clubs Automation – multiple locations

Health

  • Bhopal Memorial Hospital & Research Centre
  • RSBY hospital transaction management
  • Multi-disciplinary healthcare software and ECHS design

Banking & Microfinance

  • Microfinance platform – private bank
  • Electronic purse solutions
  • BankworkS banking workshops portal

Social Sector

  • Social Safety Net – Delhi
  • Smart-card based ration cards – Kerala
  • Social Security Disbursement – Goa
  • Women's Dairy Cooperative Management – Rajasthan

Identity & Others

  • Opium Farmers Crop Management – Rajasthan, MP & UP
  • Fishermen's ID – Gujarat
  • Borewell Sanitation – Andhra Pradesh
  • Artizensworld – rural art promotion

Wellness & Wellbeing

  • Eight Dimensions of Wellness
  • Wellness Compass and holistic wellness assessments
  • Wellness Seekers Academy
  • Wellness learning programmes and dashboards

Founder & Capability Development

  • Founder mentoring and development
  • Parallel Ventures Startup Framework
  • StartupBox
  • Founder Capability Development and the Capability Framework
05 · Along the way

Milestones Along the Way

A few milestones indicate the scale and variety of the work behind that experience. They range from national technology programmes and public systems to entrepreneurship, wellness and the continuing evolution of capability development.

Selected organisations and professional milestones
  • Architected and deployed 40+ state and nationwide technology programmes across multiple domains.
  • Conceptualised and implemented smart-card retail automation across 4,000+ defence canteen locations.
  • Led pioneering biometric identity and transport programmes including the Gujarat biometric driving licence.
  • As World Bank technology consultant to the Delhi Government, architected a welfare-delivery convergence framework.
  • Contributed to national smart-card technology work including MNIC and SCOSTA.
  • Served on the international jury for the Sesame Awards, CARTES Paris.
  • Founded CREX Media & Events Pvt. Ltd. in 2005 and continued building across entrepreneurship, learning and people-centred initiatives.
  • Developed the Eight Dimensions of Wellness work, Wellness Compass and Wellness Seekers Academy.
  • Created the Parallel Ventures Startup Framework and StartupBox, early foundations of the work that subsequently evolved into Founder Capability Development and the Capability Framework.
  • Developed Founder Capability Development as a discipline focused on the individual behind entrepreneurship, careers and leadership.
06 · Through other eyes

Through Other Eyes

A professional life looks different from the other side of the table. The observations below come from people who have worked with me across different roles, organisations and periods of that journey.

Their words provide a perspective that a list of projects or milestones cannot: how the work, judgement and relationships were experienced by others.

07 · The reflections

What Experience Has Taught Me

Four decades of working across different industries, organisations and environments have taught me many things. Perhaps the most important is how much there is that I still don’t know.

When I was younger, I probably placed greater value on having answers. Over time, I’ve come to appreciate the importance of asking better questions, particularly when dealing with unfamiliar situations or problems that refuse to fit neatly into established frameworks.

I’ve also learnt that experience doesn’t necessarily make decisions easier. It makes you more aware of their complexity, the assumptions underlying them and the consequences that may not be immediately visible.

Some of my most interesting experiences have come from entering domains I knew relatively little about. Technology, entrepreneurship, agriculture, wellness and education have each required me to begin again, learn a different vocabulary and understand a different way of looking at the world.

That has reinforced a belief that our ability to learn, adapt and exercise judgement may ultimately matter more than the knowledge we accumulate.

Building things has taught me something else. A good idea is only the beginning. Bringing it into existence requires imagination, persistence, resources, timing and, quite often, a willingness to abandon assumptions that once seemed perfectly reasonable.

Perhaps the most significant change in my thinking has been a gradual shift from focusing primarily on systems, technologies and organisations towards understanding the people who create, operate and sustain them.

We spend considerable effort developing knowledge and skills. Yet much of what determines how effectively we navigate life and work lies in capabilities that are harder to teach, measure or even articulate: judgement, creativity, adaptability, resilience, the ability to understand value, and the capacity to influence others.

These questions increasingly occupy my attention today. I don’t see them as conclusions reached after a long career. They are questions that my experiences have made more interesting.

And I suspect the learning is far from over.

08 · Beyond work

Beyond the Professional

I’ve never been particularly good at limiting myself to one description.

I’m a writer, poet, percussionist, carpenter, electrician, traveller, thinker and farmer, to name a few. Some of these pursuits have occupied years of my life. Others come and go, depending on what captures my imagination or what needs fixing around the house.

I enjoy working with words as much as working with my hands. There is something equally satisfying about finding the right expression for a thought, discovering a rhythm, making something out of wood, or figuring out why an electrical circuit isn’t behaving as it should.

Music, literature and cinema have been enduring interests. So have travel, exploring unfamiliar places and understanding the histories and cultures that have shaped them.

I’ve also discovered that growing things can be as absorbing as building them. My years spent farming offered a different relationship with time, patience and the natural world.

Perhaps what connects these interests is curiosity. I enjoy understanding how things work, trying things I haven’t done before, and discovering that there is always another skill to learn or another experience worth having.

Not everything needs to become a profession, a business or even a serious pursuit. Some things are worth doing simply because they bring pleasure.

And I rather like having more interests than time to pursue them all.

WriterPoetPercussionistCarpenterElectricianTravellerThinkerFarmer
Jamboree celebrating music, with musicians performing
Jamboree · Celebrating music

Still curious. Still learning. Still building.

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