About
I have spent over three decades working inside complex systems, where scale, constraints, and human behaviour collide. My background is not “engineering” in the formal sense, but system design has been the centre of my work all along: designing structures that can survive real-world messiness, and still deliver predictable outcomes.
Over time, that work evolved into two parallel lines. One focuses on founders and institutions building ventures. The other focuses on the internal architecture that determines how people sustain themselves while building. Parallel Ventures and Wellness Seekers Academy exist because I could not separate those two realities anymore.
My journey
Starting in the technology space in 1987, my work has moved through sales, training, solution building, and large programme implementation across government, corporate, and startup environments. I worked in early smart card and identity ecosystems, contributed to large-scale public systems, and built platforms where delivery mattered more than presentations.
I also built my own entrepreneurial venture, CREX Media and Events Pvt Ltd, which began as a platform to promote rural art and later evolved into people-centric initiatives. Along the way, I worked with organisations such as Microsoft and the World Bank, and I spent years operating at the intersection of technology, institutions, and on-ground implementation.
That phase taught me something simple: most failures are not because people lack intent or talent. They happen because the system around them is fragmented.
What I do now
Today, my work is focused on creating structure where builders and institutions usually operate with scattered information. I do this in four layers.
Parallel Ventures is where the thinking begins, as long-form writing and structured founder progression.
StartupBox translates that thinking into institutional learning architecture, tools, and engagement formats that can be adopted by universities, missions, and ecosystem partners.
Prime|XA Foundation is the long-horizon layer: building continuity, stewardship, and structural reliability for entrepreneurial ecosystems.
In parallel, Wellness Seekers Academy holds the human systems work: clarity, energy, resilience, identity shifts, and the internal load of building. I treat wellness as system design, not motivational self-improvement.
How I work
I work best with people and contexts that value depth over urgency theatre. The work is quiet, rigorous, and practical.
I focus on assumptions, decision quality, progression design, and the systems that make execution repeatable. If there is a shared seriousness, I am comfortable working across founders, institutions, and teams. If it is a situation built mainly on optics, I usually decline.
Selected institutions and engagements
Across my career, I have worked with and alongside public institutions, multinational organisations, financial institutions, technology companies, and ecosystem platforms. This includes work across identity systems, transport automation, defence retail networks, banking and microfinance platforms, and welfare delivery frameworks.
The logos below represent some of the environments in which I have operated. I include them for context, not branding. They signal the scale and structural complexity of the systems I have worked inside.
Where this is going
In a sense, everything I do now is an attempt to reduce fragmentation.
Founders do not just need advice. They need a progression model that tells them what matters now, what comes next, and what success looks like at each stage.
Institutions do not just need programmes. They need learning architecture that holds across cohorts, mentors, and changing leadership.
People do not just need motivation. They need internal systems that help them sustain energy, clarity, and identity as life gets heavier.
That is the direction of my work: building structured pathways for founders, institutions, and human systems.
If this aligns, start a conversation →
Begin anywhere. The structure will reveal itself.
